The BR-05 belongs to the family of watches with an integrated bracelet: the bracelet fuses with the case to create a unified piece. In the words of Bruno Belamich, Bell & Ross’ co-founder and creative director:
This integration of case and bracelet is not only in line with the brand’s visual identity, it also brings another dimension to the watch: the first link forms part of the case. This type of design harks back to the Seventies, and when transposed to Bell & Ross, it creates a result with a graphic style which is both striking and modern.”
The rich finishes of the BR-05 draw the eye. Its 40 mm case is angular. The satin-finished surfaces are perfectly flat. The polished bevels emphasize and enhance the volumes they contain. These alternating satin-finished and polished surfaces are also found on the remarkably flexible steel bracelet.
Particular attention has been paid to the arc of the curve, allowing all the components to be perfectly aligned and ensuring the bracelet can adapt seamlessly to any wrist.
Thanks to its integrated design, robust comfort and meticulous finishes, the BR-05 is a loyal ally for any active, urban lifestyle. Full of character, this instrument exudes strength and elegance. It is the latest jewel of masculinity from Bell & Ross: sculptural and captivating.
It is ideal for the man about town, eager to face the challenges of modern life and in control of time and his own destiny.
